Notice the intrusion of corporates into religious festivities, this can be termed as Commercialization of Festivals and this festival being pretty famous, the corporates could not control themselves and had to venture into sponsoring the festivites and etc, but at a cost.... displaying of their brand all over the place including the trailer the ganesha would be carried on.Thank god, they do not expect people to stick all the posters all over the idol, just to make sure that people do not miss out their brand.
Check the highlighted area, also zoomed in for better visibility. The Tag of !dea could be seen there.
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